Ritual Zero Proof’s lower website funnel was converting fairly well— once visitors made it to a product page, they added to cart at an above-average rate and promptly initiated checkout + purchased. However, the pain point was actually getting visitors to their PDP— their product page view rate was below average. We tested a new, more visual mega menu that clearly listed the products and incorporated CRO best practices.

Vita Coco was struggling with DTC marketing efficiency— visitors either weren’t converting or were converting at such a low AOV that running paid traffic was unprofitable. To combat this, we created a landing page that features a high-AOV bundle, which included a fun gift with purchase to incentivize visitors to convert online instead of in-store.

Our partnership with Stur was all about revolutionizing hydration. With a comprehensive bundle builder and a web overhaul, our primary focus was on providing users with a personalized and unique shopping experience.

We transformed this wine brand’s online presence with a brand redesign and website overhaul. The centerpiece of our work was a personalized wine quiz, designed to help users find the perfect wine based on their tastes. We also refreshed the entire user interface, providing a modern and sophisticated design. Our goal was to create a personalized wine journey, making it easy for wine enthusiasts to discover their wine experience.

A Pup Above was experiencing below-average add-to-cart rates on their PDPs. Visitors were efficiently journeying through the website funnel, but would leave upon reaching the PDP and seeing the price. To combat this, we wanted to educate visitors on the price per serving (among other CRO enhancements).