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Ritual Zero Proof – A/B Test – menu

Your favorite cocktails made non-alcoholic

Ritual Zero Proof – A/B Test – menu
Food & Beverage

Improving the navigation to improve Conversion

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
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LIFT IN CONVERSION

DATE RANGE: 1/8/24 – 1/23/24

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LIFT IN REVENUE

DATE RANGE: 1/8/24 – 1/23/24

Ritual Zero Proof’s lower website funnel was converting fairly well— once visitors made it to a product page, they added to cart at an above-average rate and promptly initiated checkout + purchased. However, the pain point was actually getting visitors to their PDP— their product page view rate was below average. We tested a new, more visual mega menu that clearly listed the products and incorporated CRO best practices.

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INTENTIONAL NAVIGATION. MORE CONVERSION.

Overly complicated website funnels only harm conversion. For brands with a small number of SKUs, funneling to collections pages adds an additional stop in the website funnel that isn’t necessary to get visitors to a PDP. Calling out products in the navigation allows visitors to see the full product offering more easily, and consequently click through directly to the PDP of the product they are most likely to purchase.

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Health & Wellness

COVEY – cart flow

A/B Testing improvements to bottle-neck areas of the site to increase conversion

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
Health & Wellness

Curie

Leveraging landing pages to convert unique audiences

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
Food & Beverage

VITA COCO – FLOATIE LP

unique landing page offer to capitalize on summer intent.

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES