Ritual Zero Proof – A/B Test – menu
Your favorite cocktails made non-alcoholic
SEC.01 (CASE STUDY — RITUAL ZERO PROOF)
© LSG
40.7375, -73.9919 / 40.7608, -111.8886
SEC.02 (RESULTS)
© LSG
40.7375, -73.9919 / 40.7608, -111.8886
LIFT IN CONVERSION
DATE RANGE: 1/8/24 – 1/23/24
LIFT IN REVENUE
DATE RANGE: 1/8/24 – 1/23/24
Ritual Zero Proof’s lower website funnel was converting fairly well— once visitors made it to a product page, they added to cart at an above-average rate and promptly initiated checkout + purchased. However, the pain point was actually getting visitors to their PDP— their product page view rate was below average. We tested a new, more visual mega menu that clearly listed the products and incorporated CRO best practices.
INTENTIONAL NAVIGATION. MORE CONVERSION.
Overly complicated website funnels only harm conversion. For brands with a small number of SKUs, funneling to collections pages adds an additional stop in the website funnel that isn’t necessary to get visitors to a PDP. Calling out products in the navigation allows visitors to see the full product offering more easily, and consequently click through directly to the PDP of the product they are most likely to purchase.
SEC.03 (ADDITIONAL CASE STUDIES)
© LSG
40.7375, -73.9919 / 40.7608, -111.8886
Health & Wellness
COVEY – cart flow
A/B Testing improvements to bottle-neck areas of the site to increase conversion
Health & Wellness
Curie
Leveraging landing pages to convert unique audiences
Food & Beverage
VITA COCO – FLOATIE LP
unique landing page offer to capitalize on summer intent.
