Cover Group 44742
COVEY – cart flow

Level up Your Skincare

COVEY – cart flow
Health & Wellness

A/B Testing improvements to bottle-neck areas of the site to increase conversion

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
Desktop-01
Desktop-02
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LIFT IN CVR

DATE RANGE: 6/27/23 – 7/12/23

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LIFT IN REVENUE

DATE RANGE: 6/27/23 – 7/12/23

Covey was experiencing above-average cart abandonment. There were a number of pain points in the cart that we identified that were likely preventing visitors from converting. We designed a new cart drawer, based on best practices from dozens of carts we’ve tested on ecommerce stores. We tested a new cart drawer that emphasized checkout.

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CONVERSION DESIGN

Not all carts are created equal. What looks the best may not convert the best. For Covey, we wanted to create a cart experience with a specific, conversion-focused design hierarchy. The CTA is the most prominent element in the cart, followed by the subscription upsell, then the related-offer upsells.

Desktop-03
Food & Beverage

Ritual Zero Proof – A/B Test – menu

Improving the navigation to improve Conversion

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
Health & Wellness

Curie

Leveraging landing pages to convert unique audiences

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
Food & Beverage

VITA COCO – FLOATIE LP

unique landing page offer to capitalize on summer intent.

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES