Group 44744 Group 44743
VITA COCO – FLOATIE LP

tastes like you’re on a tropical vacation

VITA COCO – FLOATIE LP
Food & Beverage

unique landing page offer to capitalize on summer intent.

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
Desktop-01
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INCREASE IN CVR OVER CORE SITE

DATE RANGE: 12.14.22 to 12.13.23

+ 0%

LIFT IN AOV

DATE RANGE: 12.14.22 to 12.13.23

Vita Coco was struggling with DTC marketing efficiency— visitors either weren’t converting or were converting at such a low AOV that running paid traffic was unprofitable. To combat this, we created a landing page that features a high-AOV bundle, which included a fun gift with purchase to incentivize visitors to convert online instead of in-store.

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BUNDLE TO WIN

What’s better than kicking the summer off with 36 cartons of coconut water? Getting a free floatie to enjoy all the coconut water in the pool. Unique, compelling offers tied to a relevant discount will do more to convert a visitor than many other e-commerce initiatives. Bundle and test offers!

Desktop-02
Food & Beverage

Ritual Zero Proof – A/B Test – menu

Improving the navigation to improve Conversion

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
Health & Wellness

COVEY – cart flow

A/B Testing improvements to bottle-neck areas of the site to increase conversion

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
Health & Wellness

Curie

Leveraging landing pages to convert unique audiences

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES