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A PUP ABOVE – A/B Test – Price Per serving

Your dog won’t believe it’s

dry food

A PUP ABOVE – A/B Test – Price Per serving
Food & Beverage

A/B Tests on the PDP

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
Desktop-01
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LIFT IN CONVERSION RATE

DATE RANGE: 3/30/23 – 5/4/23

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LIFT IN REVENUE

DATE RANGE: 3/30/23 – 5/4/23

+ 0%

LIFT IN ADD-TO-CARTS

DATE RANGE: 3/30/23 – 5/4/23

A Pup Above was experiencing below-average add-to-cart rates on their PDPs. Visitors were efficiently journeying through the website funnel, but would leave upon reaching the PDP and seeing the price. To combat this, we wanted to educate visitors on the price per serving (among other CRO enhancements).

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Contextualize your price

For brands with premium prices or products, it is important to communciate the value a visitor receives. Whether that be hitting on top features, benefits, or communicating value for the price, the visitor needs to know their dollar is getting them the best and/or going far. Communicating price per serving and pound was key in helping visitors understand that A Pup Above’s price point is accessible given the quality and quantity of the food.

Desktop-01
Full-Width
Food & Beverage

Ritual Zero Proof – A/B Test – menu

Improving the navigation to improve Conversion

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
Health & Wellness

COVEY – cart flow

A/B Testing improvements to bottle-neck areas of the site to increase conversion

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
Health & Wellness

Curie

Leveraging landing pages to convert unique audiences

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES