A PUP ABOVE – A/B Test – Price Per serving
Your dog won’t believe it’s
dry food
SEC.01 (CASE STUDY — A PUP ABOVE)
© LSG
40.7375, -73.9919 / 40.7608, -111.8886
SEC.02 (RESULTS)
© LSG
40.7375, -73.9919 / 40.7608, -111.8886
LIFT IN CONVERSION RATE
DATE RANGE: 3/30/23 – 5/4/23
LIFT IN REVENUE
DATE RANGE: 3/30/23 – 5/4/23
LIFT IN ADD-TO-CARTS
DATE RANGE: 3/30/23 – 5/4/23
A Pup Above was experiencing below-average add-to-cart rates on their PDPs. Visitors were efficiently journeying through the website funnel, but would leave upon reaching the PDP and seeing the price. To combat this, we wanted to educate visitors on the price per serving (among other CRO enhancements).
Contextualize your price
For brands with premium prices or products, it is important to communciate the value a visitor receives. Whether that be hitting on top features, benefits, or communicating value for the price, the visitor needs to know their dollar is getting them the best and/or going far. Communicating price per serving and pound was key in helping visitors understand that A Pup Above’s price point is accessible given the quality and quantity of the food.
SEC.03 (ADDITIONAL CASE STUDIES)
© LSG
40.7375, -73.9919 / 40.7608, -111.8886
Food & Beverage
Ritual Zero Proof – A/B Test – menu
Improving the navigation to improve Conversion
Health & Wellness
COVEY – cart flow
A/B Testing improvements to bottle-neck areas of the site to increase conversion
Health & Wellness
Curie
Leveraging landing pages to convert unique audiences
