Covey was experiencing above-average cart abandonment. There were a number of pain points in the cart that we identified that were likely preventing visitors from converting. We designed a new cart drawer, based on best practices from dozens of carts we’ve tested on ecommerce stores. We tested a new cart drawer that emphasized checkout.

The Curie team needed a landing page that they could efficiently drive paid traffic to. We wanted an experience that would quickly educate visitors on the idea of Curie, educate them on why they need it in their life, and quickly drive to a first purchase. Our solution – a listicle.