VITA COCO – FLOATIE LP
tastes like you’re on a tropical vacation
SEC.01 (CASE STUDY — VITA COCO)
© LSG
40.7375, -73.9919 / 40.7608, -111.8886
SEC.02 (RESULTS)
© LSG
40.7375, -73.9919 / 40.7608, -111.8886
INCREASE IN CVR OVER CORE SITE
DATE RANGE: 12.14.22 to 12.13.23
LIFT IN AOV
DATE RANGE: 12.14.22 to 12.13.23
Vita Coco was struggling with DTC marketing efficiency— visitors either weren’t converting or were converting at such a low AOV that running paid traffic was unprofitable. To combat this, we created a landing page that features a high-AOV bundle, which included a fun gift with purchase to incentivize visitors to convert online instead of in-store.
BUNDLE TO WIN
What’s better than kicking the summer off with 36 cartons of coconut water? Getting a free floatie to enjoy all the coconut water in the pool. Unique, compelling offers tied to a relevant discount will do more to convert a visitor than many other e-commerce initiatives. Bundle and test offers!
SEC.03 (ADDITIONAL CASE STUDIES)
© LSG
40.7375, -73.9919 / 40.7608, -111.8886
Food & Beverage
Ritual Zero Proof – A/B Test – menu
Improving the navigation to improve Conversion
Health & Wellness
COVEY – cart flow
A/B Testing improvements to bottle-neck areas of the site to increase conversion
Health & Wellness
Curie
Leveraging landing pages to convert unique audiences
