Mad Rabbit
THE BEST TATTOO AFTERCARE PRODUCTS ON THE MARKET
SEC.01 (CASE STUDY — MAD RABBIT)
© LSG
40.7375, -73.9919 / 40.7608, -111.8886
Mad Rabbit
Health & WellnessPersonal & BeautyNEW SHOPPING EXPERIENCE FOR A RADICAL TATTOO CARE BRAND.
SEC.02 (Results)
© LSG
40.7375, -73.9919 / 40.7608, -111.8886
+59% LIFT IN CONVERSION RATE OVER THE CORE SITE
We observed a 59% lift in conversion from traffic sent to the bundle builder over the core site.
DATE RANGE: 11/14/22 to 3/7/24
+52% LIFT IN SUBSCRIPTION REVENUE
We observed a 52% increase in subscription revenue over this period.
DATE RANGE: 11/14/22 to 3/7/24
Mad Rabbit needed a way to increase AOV and Conversion. A bundle builder was leveraged to allow visitors to build and subscribe to the perfect bundle. Additionally, to improve shopability, a Quick add feature was added to the menu, increasing website conversion, and AOV.
A MORE SHOPPABLE EXPERIENCE
Collections pages have their purpose, but often add an extra step to the conversion funnel that most visitors do not need. Adding a quick add feature to the menu allowed visitors to shop the site and add products to cart on any page of the site. This improved conversion rate among both new and returning customers.
SEC.03 (ADDITIONAL CASE STUDIES)
© LSG
40.7375, -73.9919 / 40.7608, -111.8886
Food & Beverage
Ritual Zero Proof – A/B Test – menu
Improving the navigation to improve Conversion
Health & Wellness
COVEY – cart flow
A/B Testing improvements to bottle-neck areas of the site to increase conversion
Health & Wellness
Curie
Leveraging landing pages to convert unique audiences
