Outstanding Foods

YOU ARE WHAT YOU EAT. BE OUTSTANDING!

Outstanding Foods

Food & Beverage

SITE RE-DESIGN FOCUSED ON MODERN USERS FOR A HEALTHY VEGAN BRAND.

DESIGNING A NEW USER-CENTERED SHOPPING FLOW, FOR AN OUSTANDING CLIENT.

After their re-brand, our mission was to design and develop the new site focusing on the modern vegan and healthy user. To achieve this, we designed a faster shopping journey. From the moment the user lands on the homepage, it should take them no more than three clicks to reach the checkout.

Mad Rabbit

Mad Rabbit

THE BEST TATTOO AFTERCARE PRODUCTS ON THE MARKET

SEC.01 (CASE STUDY — MAD RABBIT)

40.7375, -73.9919 / 40.7608, -111.8886

Mad Rabbit

Health & Wellness Personal & Beauty

NEW SHOPPING EXPERIENCE FOR A RADICAL TATTOO CARE BRAND.

SEC.02 (Results)

40.7375, -73.9919 / 40.7608, -111.8886

+ 0%

+59% LIFT IN CONVERSION RATE OVER THE CORE SITE

We observed a 59% lift in conversion from traffic sent to the bundle builder over the core site.

DATE RANGE: 11/14/22 to 3/7/24

+ 0%

+52% LIFT IN SUBSCRIPTION REVENUE

We observed a 52% increase in subscription revenue over this period.

DATE RANGE: 11/14/22 to 3/7/24

Mad Rabbit needed a way to increase AOV and Conversion. A bundle builder was leveraged to allow visitors to build and subscribe to the perfect bundle. Additionally, to improve shopability, a Quick add feature was added to the menu, increasing website conversion, and AOV.

A MORE SHOPPABLE EXPERIENCE

Collections pages have their purpose, but often add an extra step to the conversion funnel that most visitors do not need. Adding a quick add feature to the menu allowed visitors to shop the site and add products to cart on any page of the site. This improved conversion rate among both new and returning customers.

Truff

NO LIMIT TO INDULGENCE

Truff

Food & Beverage

A SPICY, USER-CENTERED SHOPPING FLOW FOR A MODERN SAUCE BRAND.

Navigation, A/B testing, collection page, and customer portal for the modern user.

After the clients re-brand, it was our job to translate the new style into a solid shopping experience. We started by designing a UI appealing, and easy to use site. By overhauling the user journey, the client can increase conversions and improve the overall user experience.

No Evil Foods

FEEDING THE REVOLUTION

No Evil Foods

Food & Beverage

CREATING NEW CORE PAGES AND NAVIGATION FOR AN ENVIRONMENTAL SITE BUILD PROJECT.

Overhauling the navigation, core pages, and shopping experience.

Momofuku

Momofuku

COOK MAGIC IN MINUTES

Momofuku

Food & Beverage

NEW WEB FUNNELS FOR THE NEXT GENERATION OF PANTRY ESSENTIALS BRANDS.

LANDINGS, PRODUCT PAGES, AND COMPONENTS IMPROVEMENTS.

The main objective of this project was to re-design the product pages. We achieved this with an atomic design mindset, which allowed us to build modular and flexible components. We started with small, reusable atoms such as call to actions and selectors, and in consequence we were able to build larger modules like the new buy box. Finally, we mixed and matched the components to increase conversions.

A PUP ABOVE

YOUR DOG WON’T IT’S DRY FOOD

A PUP ABOVE

Food & Beverage

NEW SITE REDESIGN FROM LOW FIDELITY WIREFRAMES TO HIGH RESOLUTION PERFORMANCE.

Core pages and shopping experience overhaul.

From the home page to the product page, from the cart drawer, to the bundle builder: we rebuilt all core pages from the ground up, drafted the low-fidelity wireframes, improved the experience on mid-resolution, and delivered a high-performance ecommerce site.

Outstanding Foods

YOU ARE WHAT YOU EAT. BE OUTSTANDING!

Outstanding Foods

SITE RE-DESIGN FOCUSED ON MODERN USERS FOR A HEALTHY VEGAN BRAND.

DESIGNING A NEW USER-CENTERED SHOPPING FLOW, FOR AN OUSTANDING CLIENT.

Ritual Zero Proof – A/B Test – menu

COVEY – cart flow

Curie

Mad Rabbit

THE BEST TATTOO AFTERCARE PRODUCTS ON THE MARKET

Mad Rabbit

NEW SHOPPING EXPERIENCE FOR A RADICAL TATTOO CARE BRAND.

A MORE SHOPPABLE EXPERIENCE

Ritual Zero Proof – A/B Test – menu

COVEY – cart flow

Curie

Truff

NO LIMIT TO INDULGENCE

Truff

A SPICY, USER-CENTERED SHOPPING FLOW FOR A MODERN SAUCE BRAND.

Navigation, A/B testing, collection page, and customer portal for the modern user.

Ritual Zero Proof – A/B Test – menu

COVEY – cart flow

Curie

No Evil Foods

FEEDING THE REVOLUTION

No Evil Foods

CREATING NEW CORE PAGES AND NAVIGATION FOR AN ENVIRONMENTAL SITE BUILD PROJECT.

Overhauling the navigation, core pages, and shopping experience.

Ritual Zero Proof – A/B Test – menu

COVEY – cart flow

Curie

Momofuku

COOK MAGIC IN MINUTES

Momofuku

NEW WEB FUNNELS FOR THE NEXT GENERATION OF PANTRY ESSENTIALS BRANDS.

LANDINGS, PRODUCT PAGES, AND COMPONENTS IMPROVEMENTS.

Ritual Zero Proof – A/B Test – menu

COVEY – cart flow

Curie

A PUP ABOVE

YOUR DOG WON’T IT’S DRY FOOD

A PUP ABOVE

NEW SITE REDESIGN FROM LOW FIDELITY WIREFRAMES TO HIGH RESOLUTION PERFORMANCE.

Core pages and shopping experience overhaul.

Ritual Zero Proof – A/B Test – menu

COVEY – cart flow

Curie

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DESIGNING A NEW USER-CENTERED SHOPPING FLOW, FOR AN OUSTANDING CLIENT.