A SUPERFOODS COMPANY, FOR EVERY STAGE OF MOTHERHOOD.

Boobie Brands

Health & Wellness

RETHINKING THE DIGITAL EXPERIENCE FOR BOOBIE BRANDS.

EACH MOM IS DIFFERENT. THAT’S WHY WE STREAMLINE AN E-COMMERCE EXPERIENCE, GIVING CUSTOMERS EASY AND EFFICIENT WAYS TO DISCOVER THE RIGHT PRODUCTS FOR THEIR NEEDS.

THE BRANDING WAS IN NEED OF A REINVENTION TO REFLECT THE SOPHISTICATED YET WARM NATURE OF THIS BRAND.

PREMIUM PURIFIED WATER

Brita Water

Food & Beverage

LAUNCHING THE ECOMMERCE EXPERIENCE FOR BRITA WATER.

Brita Water is leading the future of water. Protecting the environment with their recyclable and refillable packaging. We joined forces on their mission to build their Shopify ecommerce experience.

A HOLISTIC DIGITAL EXPERIENCE THAT BRINGS TO LIFE THEIR BRAND VALUES.

SOULFULLY SEASONED RICE AND BEANS.

A Dozen Cousins

Food & Beverage

BUILDING A NEW DIGITAL PLATFORM.

Born in Brooklyn, New York, A Dozen Cousins is expanding their scope and drawing inspiration from the American South, Latin America, and the Caribbean as they launch their new ready-to-eat beans.

FUNCTION IN ITS SIMPLEST FORM.

Bolthouse Farms

Health & Wellness

A NEW WEBSITE FOR BOLTS.

NYC’S TASTIEST MOZZARELLA STICKS.

Big Mozz

Food & Beverage

BRINGING NYC MOZZARELLA STICKS DTC.

THE BEST TATTOO AFTERCARE PRODUCTS ON THE MARKET

SEC.01 (CASE STUDY — MAD RABBIT)

40.7375, -73.9919 / 40.7608, -111.8886

Mad Rabbit

Health & Wellness Personal & Beauty

NEW SHOPPING EXPERIENCE FOR A RADICAL TATTOO CARE BRAND.

SEC.02 (Results)

40.7375, -73.9919 / 40.7608, -111.8886

+ 0%

+59% LIFT IN CONVERSION RATE OVER THE CORE SITE

We observed a 59% lift in conversion from traffic sent to the bundle builder over the core site.

DATE RANGE: 11/14/22 to 3/7/24

+ 0%

+52% LIFT IN SUBSCRIPTION REVENUE

We observed a 52% increase in subscription revenue over this period.

DATE RANGE: 11/14/22 to 3/7/24

Mad Rabbit needed a way to increase AOV and Conversion. A bundle builder was leveraged to allow visitors to build and subscribe to the perfect bundle. Additionally, to improve shopability, a Quick add feature was added to the menu, increasing website conversion, and AOV.

A MORE SHOPPABLE EXPERIENCE

Collections pages have their purpose, but often add an extra step to the conversion funnel that most visitors do not need. Adding a quick add feature to the menu allowed visitors to shop the site and add products to cart on any page of the site. This improved conversion rate among both new and returning customers.

Truff

NO LIMIT TO INDULGENCE

Truff

Food & Beverage

A SPICY, USER-CENTERED SHOPPING FLOW FOR A MODERN SAUCE BRAND.

Navigation, A/B testing, collection page, and customer portal for the modern user.

After the clients re-brand, it was our job to translate the new style into a solid shopping experience. We started by designing a UI appealing, and easy to use site. By overhauling the user journey, the client can increase conversions and improve the overall user experience.

No Evil Foods

FEEDING THE REVOLUTION

No Evil Foods

Food & Beverage

CREATING NEW CORE PAGES AND NAVIGATION FOR AN ENVIRONMENTAL SITE BUILD PROJECT.

Overhauling the navigation, core pages, and shopping experience.

Momofuku

Momofuku

COOK MAGIC IN MINUTES

Momofuku

Food & Beverage

NEW WEB FUNNELS FOR THE NEXT GENERATION OF PANTRY ESSENTIALS BRANDS.

LANDINGS, PRODUCT PAGES, AND COMPONENTS IMPROVEMENTS.

The main objective of this project was to re-design the product pages. We achieved this with an atomic design mindset, which allowed us to build modular and flexible components. We started with small, reusable atoms such as call to actions and selectors, and in consequence we were able to build larger modules like the new buy box. Finally, we mixed and matched the components to increase conversions.

Boobie Brands

A SUPERFOODS COMPANY, FOR EVERY STAGE OF MOTHERHOOD.

Boobie Brands

RETHINKING THE DIGITAL EXPERIENCE FOR BOOBIE BRANDS.

EACH MOM IS DIFFERENT. THAT’S WHY WE STREAMLINE AN E-COMMERCE EXPERIENCE, GIVING CUSTOMERS EASY AND EFFICIENT WAYS TO DISCOVER THE RIGHT PRODUCTS FOR THEIR NEEDS.

THE BRANDING WAS IN NEED OF A REINVENTION TO REFLECT THE SOPHISTICATED YET WARM NATURE OF THIS BRAND.

Ritual Zero Proof – A/B Test – menu

COVEY – cart flow

Curie

Brita Water

PREMIUM PURIFIED WATER

Brita Water

LAUNCHING THE ECOMMERCE EXPERIENCE FOR BRITA WATER.

Brita Water is leading the future of water. Protecting the environment with their recyclable and refillable packaging. We joined forces on their mission to build their Shopify ecommerce experience.

A HOLISTIC DIGITAL EXPERIENCE THAT BRINGS TO LIFE THEIR BRAND VALUES.

Ritual Zero Proof – A/B Test – menu

COVEY – cart flow

Curie

A Dozen Cousins

SOULFULLY SEASONED RICE AND BEANS.

A Dozen Cousins

BUILDING A NEW DIGITAL PLATFORM.

Born in Brooklyn, New York, A Dozen Cousins is expanding their scope and drawing inspiration from the American South, Latin America, and the Caribbean as they launch their new ready-to-eat beans.

Ritual Zero Proof – A/B Test – menu

COVEY – cart flow

Curie

Bolthouse Farms

FUNCTION IN ITS SIMPLEST FORM.

Bolthouse Farms

A NEW WEBSITE FOR BOLTS.

Ritual Zero Proof – A/B Test – menu

COVEY – cart flow

Curie

Big Mozz

NYC’S TASTIEST MOZZARELLA STICKS.

Big Mozz

BRINGING NYC MOZZARELLA STICKS DTC.

Ritual Zero Proof – A/B Test – menu

COVEY – cart flow

Curie

Mad Rabbit

THE BEST TATTOO AFTERCARE PRODUCTS ON THE MARKET

Mad Rabbit

NEW SHOPPING EXPERIENCE FOR A RADICAL TATTOO CARE BRAND.

A MORE SHOPPABLE EXPERIENCE

Ritual Zero Proof – A/B Test – menu

COVEY – cart flow

Curie

Truff

NO LIMIT TO INDULGENCE

Truff

A SPICY, USER-CENTERED SHOPPING FLOW FOR A MODERN SAUCE BRAND.

Navigation, A/B testing, collection page, and customer portal for the modern user.

Ritual Zero Proof – A/B Test – menu

COVEY – cart flow

Curie

No Evil Foods

FEEDING THE REVOLUTION

No Evil Foods

CREATING NEW CORE PAGES AND NAVIGATION FOR AN ENVIRONMENTAL SITE BUILD PROJECT.

Overhauling the navigation, core pages, and shopping experience.

Ritual Zero Proof – A/B Test – menu

COVEY – cart flow

Curie

Momofuku

COOK MAGIC IN MINUTES

Momofuku

NEW WEB FUNNELS FOR THE NEXT GENERATION OF PANTRY ESSENTIALS BRANDS.

LANDINGS, PRODUCT PAGES, AND COMPONENTS IMPROVEMENTS.

Ritual Zero Proof – A/B Test – menu

COVEY – cart flow

Curie

Lunar Solar Group

Offices:

Get In Touch:

Careers

LUNAR