Know Beauty

Know Beauty

TRANSFORMING THE BEAUTY INDUSTRY

Know Beauty

Health & Wellness Personal & Beauty

HELPING KNOW BEAUTY IN THEIR MISSION TO TRANSFORM SKINCARE.

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Mad Rabbit

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Mad Rabbit

THE BEST TATTOO AFTERCARE PRODUCTS ON THE MARKET

SEC.01 (CASE STUDY — MAD RABBIT)

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40.7375, -73.9919 / 40.7608, -111.8886

Mad Rabbit

Health & Wellness Personal & Beauty

NEW SHOPPING EXPERIENCE FOR A RADICAL TATTOO CARE BRAND.

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SEC.02 (Results)

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40.7375, -73.9919 / 40.7608, -111.8886

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+59% LIFT IN CONVERSION RATE OVER THE CORE SITE

We observed a 59% lift in conversion from traffic sent to the bundle builder over the core site.

DATE RANGE: 11/14/22 to 3/7/24

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+52% LIFT IN SUBSCRIPTION REVENUE

We observed a 52% increase in subscription revenue over this period.

DATE RANGE: 11/14/22 to 3/7/24

Mad Rabbit needed a way to increase AOV and Conversion. A bundle builder was leveraged to allow visitors to build and subscribe to the perfect bundle. Additionally, to improve shopability, a Quick add feature was added to the menu, increasing website conversion, and AOV.

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A MORE SHOPPABLE EXPERIENCE

Collections pages have their purpose, but often add an extra step to the conversion funnel that most visitors do not need. Adding a quick add feature to the menu allowed visitors to shop the site and add products to cart on any page of the site. This improved conversion rate among both new and returning customers.

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TRANSMISSION (END)

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40.7375, -73.9919 / 40.7608, -111.8886

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