Ritual Zero Proof – A/B Test – menu

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Ritual Zero Proof – A/B Test – menu

Your favorite cocktails made non-alcoholic

Ritual Zero Proof – A/B Test – menu
Food & Beverage

Improving the navigation to improve Conversion

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
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LIFT IN CONVERSION

DATE RANGE: 1/8/24 – 1/23/24

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LIFT IN REVENUE

DATE RANGE: 1/8/24 – 1/23/24

Ritual Zero Proof’s lower website funnel was converting fairly well— once visitors made it to a product page, they added to cart at an above-average rate and promptly initiated checkout + purchased. However, the pain point was actually getting visitors to their PDP— their product page view rate was below average. We tested a new, more visual mega menu that clearly listed the products and incorporated CRO best practices.

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INTENTIONAL NAVIGATION. MORE CONVERSION.

Overly complicated website funnels only harm conversion. For brands with a small number of SKUs, funneling to collections pages adds an additional stop in the website funnel that isn’t necessary to get visitors to a PDP. Calling out products in the navigation allows visitors to see the full product offering more easily, and consequently click through directly to the PDP of the product they are most likely to purchase.

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Health & Wellness

COVEY – cart flow

A/B Testing improvements to bottle-neck areas of the site to increase conversion

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
Health & Wellness

Curie

Leveraging landing pages to convert unique audiences

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
Food & Beverage

VITA COCO – FLOATIE LP

unique landing page offer to capitalize on summer intent.

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES

COVEY – cart flow

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COVEY – cart flow

Level up Your Skincare

COVEY – cart flow
Health & Wellness

A/B Testing improvements to bottle-neck areas of the site to increase conversion

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
Desktop-01
Desktop-02
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LIFT IN CVR

DATE RANGE: 6/27/23 – 7/12/23

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LIFT IN REVENUE

DATE RANGE: 6/27/23 – 7/12/23

Covey was experiencing above-average cart abandonment. There were a number of pain points in the cart that we identified that were likely preventing visitors from converting. We designed a new cart drawer, based on best practices from dozens of carts we’ve tested on ecommerce stores. We tested a new cart drawer that emphasized checkout.

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CONVERSION DESIGN

Not all carts are created equal. What looks the best may not convert the best. For Covey, we wanted to create a cart experience with a specific, conversion-focused design hierarchy. The CTA is the most prominent element in the cart, followed by the subscription upsell, then the related-offer upsells.

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Food & Beverage

Ritual Zero Proof – A/B Test – menu

Improving the navigation to improve Conversion

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
Health & Wellness

Curie

Leveraging landing pages to convert unique audiences

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
Food & Beverage

VITA COCO – FLOATIE LP

unique landing page offer to capitalize on summer intent.

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES

Curie

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Curie

Keep your standards high & your B.O. low

Curie
Health & Wellness

Leveraging landing pages to convert unique audiences

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
Desktop-01
Desktop-02
+ 0%

LIFT IN CONVERSION RATE

DATE RANGE: 1/1/24 – 5/7/24

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LIFT IN ADD-TO-CART RATE

DATE RANGE: 1/1/24 – 5/7/24

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LIFT IN ROAS

Date Range: 1/1/24 – 5/7/24

The Curie team needed a landing page that they could efficiently drive paid traffic to. We wanted an experience that would quickly educate visitors on the idea of Curie, educate them on why they need it in their life, and quickly drive to a first purchase. Our solution – a listicle.

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MAKE THE CHOICE TO CONVERT EASY FOR A NEW VISITOR

Landing pages should be clear, concise, and contain a compelling offer. Listicles are very straight forward, listing out the reasons to try the product in an easy, numerical list. We want to make it so clear to the visitor why they need the product, that an offer at the end of the listicle is just icing on the cake.

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Desktop-03
Food & Beverage

Ritual Zero Proof – A/B Test – menu

Improving the navigation to improve Conversion

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
Health & Wellness

COVEY – cart flow

A/B Testing improvements to bottle-neck areas of the site to increase conversion

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
Food & Beverage

VITA COCO – FLOATIE LP

unique landing page offer to capitalize on summer intent.

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES

VITA COCO – FLOATIE LP

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VITA COCO – FLOATIE LP

tastes like you’re on a tropical vacation

VITA COCO – FLOATIE LP
Food & Beverage

unique landing page offer to capitalize on summer intent.

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
Desktop-01
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INCREASE IN CVR OVER CORE SITE

DATE RANGE: 12.14.22 to 12.13.23

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LIFT IN AOV

DATE RANGE: 12.14.22 to 12.13.23

Vita Coco was struggling with DTC marketing efficiency— visitors either weren’t converting or were converting at such a low AOV that running paid traffic was unprofitable. To combat this, we created a landing page that features a high-AOV bundle, which included a fun gift with purchase to incentivize visitors to convert online instead of in-store.

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BUNDLE TO WIN

What’s better than kicking the summer off with 36 cartons of coconut water? Getting a free floatie to enjoy all the coconut water in the pool. Unique, compelling offers tied to a relevant discount will do more to convert a visitor than many other e-commerce initiatives. Bundle and test offers!

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Food & Beverage

Ritual Zero Proof – A/B Test – menu

Improving the navigation to improve Conversion

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
Health & Wellness

COVEY – cart flow

A/B Testing improvements to bottle-neck areas of the site to increase conversion

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
Health & Wellness

Curie

Leveraging landing pages to convert unique audiences

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES

Stur – bundle builder

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Stur – bundle builder

ENHANCE YOUR WATER WITH STUR.

Stur – bundle builder
Food & Beverage

Bundle builder focused on giving the user a personalized and unique shopping experience.

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
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LIFT IN CONVERSION FROM THE BUNDLE BUILDER

DATE RANGE: 10/18/22 – 3/7/24

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LIFT IN RPV FROM THE BUNDLE BUILDER

DATE RANGE: 10/18/22 – 3/7/24

Our partnership with Stur was all about revolutionizing hydration. With a comprehensive bundle builder and a web overhaul, our primary focus was on providing users with a personalized and unique shopping experience.

BUILD A BUNDLE BUILDER, IMPROVE KPIs

When your brand has dozens of SKUs, visitors develop favorites. Enabling them to subscribe to their favorites and receive a discount is crucial to improving LTV, RPV, and conversion. For Stur, we deployed a bundle builder and did just that— allowing visitors to build their own bundle improved nurmerous KPIs.

Food & Beverage

Ritual Zero Proof – A/B Test – menu

Improving the navigation to improve Conversion

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
Health & Wellness

COVEY – cart flow

A/B Testing improvements to bottle-neck areas of the site to increase conversion

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
Health & Wellness

Curie

Leveraging landing pages to convert unique audiences

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES

BRIGHT CELLARS

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BRIGHT CELLARS

DISCOVER YOUR
WINE EXPERIENCE.

BRIGHT CELLARS
Food & Beverage

Brand redesign and web build with a personalized wine quiz.

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
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We transformed this wine brand’s online presence with a brand redesign and website overhaul. The centerpiece of our work was a personalized wine quiz, designed to help users find the perfect wine based on their tastes. We also refreshed the entire user interface, providing a modern and sophisticated design. Our goal was to create a personalized wine journey, making it easy for wine enthusiasts to discover their wine experience.

LEVERAGE QUIZZES AND WIN

In transforming Bright Cellars’ online presence, one funnel would be paramount to efficient conversion — the quiz. We deployed a detailed quiz to help personalize a users’ wine journey and present them with the right offer.

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Desktop-03
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Food & Beverage

Ritual Zero Proof – A/B Test – menu

Improving the navigation to improve Conversion

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
Health & Wellness

COVEY – cart flow

A/B Testing improvements to bottle-neck areas of the site to increase conversion

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
Health & Wellness

Curie

Leveraging landing pages to convert unique audiences

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES

A PUP ABOVE – A/B Test – Price Per serving

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A PUP ABOVE – A/B Test – Price Per serving

Your dog won’t believe it’s

dry food

A PUP ABOVE – A/B Test – Price Per serving
Food & Beverage

A/B Tests on the PDP

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
Desktop-01
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LIFT IN CONVERSION RATE

DATE RANGE: 3/30/23 – 5/4/23

+ 0%

LIFT IN REVENUE

DATE RANGE: 3/30/23 – 5/4/23

+ 0%

LIFT IN ADD-TO-CARTS

DATE RANGE: 3/30/23 – 5/4/23

A Pup Above was experiencing below-average add-to-cart rates on their PDPs. Visitors were efficiently journeying through the website funnel, but would leave upon reaching the PDP and seeing the price. To combat this, we wanted to educate visitors on the price per serving (among other CRO enhancements).

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Contextualize your price

For brands with premium prices or products, it is important to communciate the value a visitor receives. Whether that be hitting on top features, benefits, or communicating value for the price, the visitor needs to know their dollar is getting them the best and/or going far. Communicating price per serving and pound was key in helping visitors understand that A Pup Above’s price point is accessible given the quality and quantity of the food.

Desktop-01
Full-Width
Food & Beverage

Ritual Zero Proof – A/B Test – menu

Improving the navigation to improve Conversion

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
Health & Wellness

COVEY – cart flow

A/B Testing improvements to bottle-neck areas of the site to increase conversion

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
Health & Wellness

Curie

Leveraging landing pages to convert unique audiences

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES

Honey Mama’s

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Honey Mama’s

HEALTHY INDULGENCE, MADE FROM SUPERFOODS.

Honey Mama’s
Food & Beverage

INTRODUCING HEALTHY INDULGENCE, INTO THE DIGITAL LANDSCAPE.

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
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LET US HANDLE YOUR SUBSCRIPTION PROCESS.

Our 2-click subscription process makes it incredibly simple, accessible, and hassle-free for everyone.

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MINIMIZING CHURN AND RETAINING CUSTOMERS ARE VITAL FOR SUBSCRIPTION SUCCESS.

That’s why we customized the Recharge Portal to align perfectly with our e-commerce platform, ensuring a seamless digital experience.

Food & Beverage

Ritual Zero Proof – A/B Test – menu

Improving the navigation to improve Conversion

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
Health & Wellness

COVEY – cart flow

A/B Testing improvements to bottle-neck areas of the site to increase conversion

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
Health & Wellness

Curie

Leveraging landing pages to convert unique audiences

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES

Lemon Perfect

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Lemon Perfect

THE NEW
SQUEEZE ON HEALTHY HYDRATION.

Lemon Perfect
Food & Beverage

A DIGITAL REVAMP FOR LEMON PERFECT.

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
2

WE CREATED A DIGITAL EXPERIENCE TO PUSH SUBSCRIPTIONS, BY INSTALLING RECHARGE, REDESIGNING THE PRODUCT PAGES, AND CREATING NEW LANDING PAGES. WE TURNED REGULAR CONSUMERS INTO LOYAL FOLLOWERS.

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THE ULTIMATE EXAMPLE OF “SET IT AND FORGET IT.”

We make subscriptions a 2-click flow, in order to make them appealing, accessible, and easy.

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REDUCING CHURN AND KEEPING CUSTOMERS, ARE CRUCIAL FOR SUBSCRIPTION RETENTION.

That’s why we branded the Recharge Portal experience making it cohesive with the e-commerce for a seamless digital experience.

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Food & Beverage

Ritual Zero Proof – A/B Test – menu

Improving the navigation to improve Conversion

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
Health & Wellness

COVEY – cart flow

A/B Testing improvements to bottle-neck areas of the site to increase conversion

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
Health & Wellness

Curie

Leveraging landing pages to convert unique audiences

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES

Boobie Brands

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Boobie Brands

A SUPERFOODS COMPANY, FOR EVERY STAGE OF MOTHERHOOD.

Boobie Brands
Health & Wellness

RETHINKING THE DIGITAL EXPERIENCE FOR BOOBIE BRANDS.

  • Content production
  • CREATIVE DIRECTION
  • Optimization
  • WEBSITE DESIGN & DEVELOPMENT
2

EACH MOM IS DIFFERENT. THAT’S WHY WE STREAMLINE AN E-COMMERCE EXPERIENCE, GIVING CUSTOMERS EASY AND EFFICIENT WAYS TO DISCOVER THE RIGHT PRODUCTS FOR THEIR NEEDS.

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THE BRANDING WAS IN NEED OF A REINVENTION TO REFLECT THE SOPHISTICATED YET WARM NATURE OF THIS BRAND.

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Food & Beverage

Ritual Zero Proof – A/B Test – menu

Improving the navigation to improve Conversion

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
Health & Wellness

COVEY – cart flow

A/B Testing improvements to bottle-neck areas of the site to increase conversion

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES
Health & Wellness

Curie

Leveraging landing pages to convert unique audiences

  • CREATIVE DIRECTION
  • Optimization
  • SUBSCRIPTION
  • WEBSITE DESIGN & DEVELOPMENT
  • WIREFRAMES